![]() You can use them to create a blog post, a small video, a social media post, or any other type of content to attract people and generate traffic.Īnd to further drill down topics, you can filter the country. These are the topics that are trending right now. You can select from business, entertainment, health, sci/tech, top stories, or all categories. Now, go to the Real-Time Search Trend s tab and select a category. From the menu options, click Trending Searches. To start, head over to Google Trends and then on the top left corner, click on the menu option (three bars). ![]() By creating content around topics people are looking for, you can drive tons of traffic to your website. Using Google Trends, you can find topics that are popular in your industry. Have you ever been in a situation where you’ve created content but didn’t get many visitors? If yes, then perhaps the topic had a declining trend or people aren’t interested in it now. Write About Trending Topics to Drive Traffic Now, if you’re looking to boost your website traffic, want to create content that your visitors will like and want to increase your sales, then here’s how to use Google trends. With that, are you ready to see cool ways of using Google Trends? How to Use Google Trends These scores are estimates and provide you a rough idea about what people are searching at the moment. So, a score of 100 means that it’s highly popular while a score of 0 would mean there is not enough data for the search term or it’s not trending. The number shows the search interest at a given time. You can filter the results based on region, time, category, and different Google search options, like web search, images, news, Google Shopping, and YouTube.įor each result, Google Trends assigns a score between 0 and 100 for each data point. Google Trends is a service by Google that lets you see the popularity of a search term in Google Searches. Ready to try it out yourself?įor both real-time marketing and long-term planning, check out Google Trends now.MonsterInsights is the best WordPress Analytics plugin. By comparing interest in various cities, you can see that Turin would be a better focus than Milan. Or perhaps you’re marketing trainers in Italy. (For the record, Taylor shakes Adele off in India but is way behind her in France). Or maybe you want to check out whether there’s more interest in Adele than in Taylor Swift? Simply type in your search terms and start filtering to see trends over time and geographic location. Can you see how helpful this might be? It guides everything from content direction to Google AdWords, to campaign messaging. Everything was trumped by “How to WordPress,” however, telling me to emphasize that key phrase above all others. However, when I changed the search query to the popular search phrase “How to SEO,” it rose to the expected popularity. For my own business, I know that my audience is seeking help with technology, so I began by comparing “website help” with “SEO help.” I was surprised that the latter would be less popular. If you are wondering what keywords your customers are typing into Google Search, Google Trends tells you! Look at this example below. You can monitor interest in your brand, compare it with interest in your competitors and track shifts in your industry view current trends to see if your marketing’s in line, take advantage of Trending Searches to expand your reach and follow rising trends to get a step ahead with your planning. Google Trends gives marketers a serious advantage. Its data goes back to 2004, so you can also see how trends have peaked and dropped, and it covers Web Search, Image Search, News Search, Google Shopping and YouTube Search. Google Trends is incredibly useful when you are planning the year ahead, giving you a huge advantage!īased on search queries, Google Trends lets you see what people want to know about, all across the world over time. This takes the guessing out of SEO, because you can see that your ideal customer is already searching for X, and you can give that to them now front and center. And it’s free! Google shares all of their data from Google Search, allowing you to compare keywords or industry words, to see what people actually search (and what they don’t). Google Trends is possibly one of the best kept secret tools out there.
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